Initially, (225088) 2007 OR10 [Gonggong] was nicknamed 'Snow White', because it was thought to be very bright white, but then it was discovered that it was actually bright red. This type of bifurcation during the understanding of something, is typical of the quality of the number "10" applied to the resonance with Neptune, like in the movie "Unstoppable" (2010).
"Unstoppable" (2010)
Its discoverers (Megan Schwamb, Mike Brown and David Rabinowitz) have reserved the right to choose an official name until November 2019, when it will become 10 years since it received its permanent number.
Unlike classical Kuiper belt objects --which receive mythological names related with creation-- to choose a name for 2007 OR10 [Gonggong], the pattern initiated with Eris, wich is based on the social intelligence of the mythological character, should be used.